A framework I used to conquer foodpanda’s whiteboard challenge and others — A few weeks back, I was fortunate to be moved into the third round of Delivery Hero/Foodpanda’s remote whiteboard challenge. This was my first time interviewing for a role in big tech, and similarly, the first time I ever met a whiteboard challenge. I panicked: while I used to do…

A deep dive guide on teaching yourself UI/UX design from zero knowledge to a full-time role — September 2020 was when I got hired as a UI/UX designer, even without any experience. Despite being a newbie, I still managed to get a 25% pay raise after three months. Yet, just based on my words alone, it seemed that the journey was smooth-sailing: it was only so because…

I recently chanced upon Brian Lovin’s podcast episode on Senior++ Designer Expectations on “non-obvious paths to level up at work”. While the gap between a junior and a senior product designer is vague and huge at times (depending on where you’re applying to be a senior), it got me to…

Niche construction in Product Design and a thought about ethical design — Beavers are really interesting creatures. We know them as furry animals that build dams (they also build lodges!) and float on their backs in the river. What’s more interesting is that beavers are actually very much like product designers. Unfortunately, product designers aren’t wood-eating rodents that slap the water's surface…

A 4-round process with reasonable challenges and warmth — It took me a grand total of 47 days from my online application to getting an offer from foodpanda. Throughout the process, it was nothing short of efficient, warm, and compassionate. …

A reflection: how I went from writing news scripts at a radio station to designing the subscriptions experience in foodpanda — In a Nutshell… My entire design journey was a lot of self-discovery. This is a quick snippet of my journey separated by years, starting from 2015: 2015: I began my journey as a media professional-in-training, studying a Diploma in Mass Communications at Temasek Polytechnic.

A list of five mistakes I made during my 3rd round at foodpanda and other startups — Whiteboard challenges are a staple of product designer and engineering interviews today, though this was not always the case in the past. In the 1990s, whiteboard challenges were adopted for software engineering job interview as a transition from pen and paper. …

Great product designers don’t come by chance — Stepping into the product design field in late-2020, I had the opportunity to work with brilliant founders and product people. I also crossed paths with aspirant designers to veterans who’ve seen the transformation of the web from Flash to today’s Web3.0. Throughout my product design journey, I had the chance…

A deep dive into driving design velocity at any organisation at any scale — The entire design process can be condensed into a day’s worth of work, or it could be stretched out as we can see in waterfall-type organisations. …